< Back to White Papers

Business Architecture and the Customer Experience: A Comprehensive Approach for Turning Customer Needs Into Action

By Business Architecture Guild
A Business Architecture Guild white paper for which Whynde Kuehn, S2E Founder, was a co-author. This foundational white paper establishes the relationship between business architecture and customer experience. Forthcoming papers will explore this relationship in more depth.

All StraightTalk podcasts are also available on Apple, Spotify, Stitcher, or wherever you find your podcasts.