Whynde Kuehn, Business Architecture expert and thought leaderWhynde Kuehn

Whynde Kuehn is Founder and Managing Director of S2E Transformation Inc. She established S2E to help clients bridge the gap between strategy and execution, and achieve their greatest visions for business transformation in a practical and business-focused manner. Whynde has extensive experience in enterprise transformation and planning and was a key player in one of the largest business transformations in the world. She also led one of the largest business architecture consulting practices prior to starting S2E.

With a strong track record of creating successful teams that become embedded into their organizations, Whynde most enjoys helping clients to build their own business architecture practices. She also provides business architecture training and has developed and taught comprehensive, large-scale business architecture training programs for the public and for clients.

A long-time business architecture practitioner, educator and globally recognized industry thought leader, Whynde regularly speaks, writes and chairs/co-chairs events with a mission to advance best practices and facilitate community across the world. Whynde is a Co-Founder, Board Member, and Editorial Board Chair of the Business Architecture Guild, a not-for-profit organization focused on the advancement of the business architecture discipline. She is also a Co-Founder and Partner of Business Architecture Associates, an educational organization dedicated to business architecture training. Whynde serves as a Senior Consultant for Cutter Consortium, a global information technology research company. Whynde is an Institute Fellow at the Institute for Digital Transformation, a select group of industry experts that share their insights, research, and real-life experiences about the transition from the Industrial Era to the Digital Era.

In April 2017, Whynde launched StraightTalk, a widely-read professional blog that combines the latest discourse on the topic of business architecture, coupled with years of professional experience gained at leading Fortune 500 enterprises and a host of engagements with entrepreneurs, nonprofits and social initiatives.

Whynde is also a passionate advocate for applying solid business approaches to enable non-profits, social enterprises and cross-sector social initiatives to successfully start, scale, replicate, and sustain. With a focus on Africa and developing nations, she has spent years on the ground helping organizations to move big ideas into action, operate effectively and create systemic change. Whynde created Architecting For Good within S2E to create opportunities for business and technology architects to share their talents with others through transformative experiences.