About Straight Talk

StraightTalk-business architecture distilled, simple with a bit of fun

It’s time for straight talk on business architecture.

The concept of business architecture has its roots in the ideas of many different people and techniques over the years, but it really started to formalize as a discipline around 2010. There is now an established body of knowledge, certification, and an accredited training program, as well as events and communities all over the world, supported by a growing market of professional associations and for profit organizations that offer related services and tools. It’s catching on as new organizations, industries and countries engage faster and wider than ever before.

Even though a fair amount of formalization has taken place, there are a lot of sources and voices out there on the topic of business architecture. That’s a really good thing, but it can demand a lot of precious time and energy to try to put all of the pieces together — unless you’re knees deep in the subject. Enter StraightTalk.

What is StraightTalk?

Launched in April 2017, StraightTalk is a trusted source that is highly anticipated—twice monthly. StraightTalk’s mission is to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It’s like your personal guide through the world of business architecture – delivered twice monthly. Written by long-time business architecture practitioner, educator and thought leader Whynde Kuehn, this blog combines the most recent evolution of the business architecture discipline today with years of experience gained at many different organizations. Find out what works and what doesn’t in plain spoken language that’s fun and engaging. StraightTalk’s readership is growing and includes subscribers in the United States, Canada, Mexico, Brazil, Western Europe, China, India, New Zealand, South Africa, Mozambique, and Malawi.

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