Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes
External Resource: Cutter Consortium
7 November 2017
S2E Transformation Founder and Principle and Cutter Senior Consultant, Whynde Kuehn, discusses four often confused organizational views: customer journeys, value chains, value streams, and business processes. On the surface, each of these business artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this Cutter Executive Update clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other. (Available for Cutter Consortium members only).