STRAIGHT TALK — THE BLOG

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StraightTalk is a professional business blog on a mission to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It's like your personal guide through the world of business architecture — delivered twice monthly.

The Secret: What Business Architecture Is Really About and Why It Can Be So Hard

By Whynde Kuehn | 14 March 2020

What is business architecture really about? And why can it be so hard for others to understand its value and see what business architects see? Some of you know The Secret. Some of you think you do not know The Secret, but you actually do. Some of you will learn it now. This installment of […]

We Are The World: A Global Snapshot of Business Architecture Today and Trending

By Whynde Kuehn | 1 December 2019

As we’re nearing the end of another trip around the sun, it’s a good time to reflect on our global business architecture community, the discipline and to look forward and dream. Here’s some food for thought as you do your own reflections, both individually as well as perhaps with your internal business architecture team and […]

The Business Architect Imperative: Showing Up With Wow

By Whynde Kuehn | 16 November 2019

Business architecture and the business architect role continue to expand and mature across the globe. There has also been a shift in the way we practice the discipline. Collectively, we are increasingly business-focused, value-oriented and strategically-minded. That means putting the business in business architecture first and remembering that things — like building the architecture knowledgebase […]

Return On Business Architecture Investment (ROBAI): How to Calculate the ROI of Business Architecture

By Whynde Kuehn | 5 August 2019

In this installment of StraightTalk, we will focus on one of those burning questions: how do we calculate the return on investment (ROI) of a business architecture practice within an organization? As a global discipline and community of practitioners, we’ve come a long, long way with business architecture. But we’re still on the journey, with […]

Us and Us: “The Business Architecture of IT”

By Whynde Kuehn | 17 June 2019

Once business architecture starts getting traction within an organization, there often comes a question: “Does IT have a business architecture?”  This installment of StraightTalk explores this concept of “the business architecture of IT.” Well, does it? Does IT have a business architecture? Yes. The same one as the rest of the organization. Explain. If we […]