Whynde Kuehn, S2E Founder, delivered two keynote addresses and participated in panel discussions at the fourth edition of MozTech in Maputo, Mozambique. Held 24-26 May 2017, the two-day summit centered on digital business and society. MozTech is Mozambique’s largest information technology fair; its purpose is to inform and foster the country’s development and transformation by putting technology at the service of its people. Over the past two years, MozTech has attracted 20K+ visitors and featured over 100 speakers and exhibitors.
“I am honored to contribute among esteemed colleagues from Mozambique, South Africa, Portugal, Brazil and Sweden by helping to broaden the national technology dialogue that will help pave Mozambique’s growth and development.” — Whynde Kuehn.
Based on her extensive experience as an architect of large-scale digital business transformations, Kuehn set the overall context for what digital technology means to organizations, society, and to the development in Mozambique and other emerging nations. On the topic of digital trends, Kuehn spoke on key digital trends including those related to business growth and digitalization, the future of work and the evolution of human consciousness. These trends affect everything from how business models are designed, to the jobs of the future, to the evolution of business to combine profit and purpose. Together these trends are shaping the world we live in both today and in the future. Other topics included digital marketing, to which Kuehn delivered ideas on key shifts in digital marketing, including those related to the role of the customer, the importance of seamless and meaningful customer experiences, and the power of data.
Additional information and local press coverage on the MozTech event:
- Moztech official website
- O País (newspaper) — “Who Understands the Customer Has Success in Digital Marketing”
- O País (newspaper) —“The Customer is the Main Digital Marketing Agent”
Notícias (newspaper) —“The Customer is the Main Digital Marketing Agent”
- O País | Digital Trends —“Digital Business and Societies: Creating a World In Which We Want To Live” (PDF 2.1 MB)