STRAIGHT TALK — THE BLOG

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StraightTalk is a professional business blog on a mission to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It's like your personal guide through the world of business architecture — delivered twice monthly.

Start With Why

By Whynde Kuehn | 17 April 2017

Why should we do business architecture? Good one. That’s the million-dollar question. Simon Sinek says, “Start With Why.” A big part of the answer is not just why business architecture is so important, but why it is so important now, so we’ll start there. A lot of people wonder how business architecture can be so […]

The Unexplained Mystery of Business Architecture

(a.k.a. What is Business Architecture)

By Whynde Kuehn | 3 April 2017

According to the Federation of Enterprise Architecture Professional Organizations (FEAPO), Business Architecture is this: “Business Architecture represents holistic, multidimensional business views of: capabilities, end-to-end value delivery, information, and organizational structure; and the relationships among these business views and strategies, products, policies, initiatives, and stakeholders.”